Here’s one person’s definition: Users are not yet customers. For example, they’re website visitors but haven’t purchased anything yet (or, in our case, registered for an account or attended a program, for example).
“…recommend that you think about tracking objective metrics that measure the business value of good user experience—metrics like conversion rates.” That would be interesting!
“CX and UX are two sides of the same coin. Both work toward the same ends, but CX is focused on business processes, and UX is focused on design.”