Twitter tips by Twitter, for Twitter.
- Enrich the experience to keep followers engaged–Create 6-second Vine videos with how-to content and to reveal new products. I like this idea, we could do Vines with new books, or new tech like the Oculus. Or a storytime?
- Offer promotions–with a Flock to Unlock promotion, followers help you spread your offer through Tweets and Retweets. This is really cool and I haven’t heard of it until now. What about using it to reveal something first to Twitter, like announcing Hoopla there first. https://business.twitter.com/tactics/flock-unlock?utm_campaign=EM_US_NT_SMB_Webinar_6_next&utm_medium=email&utm_source=Eloqua
- Simplify your tweets to get more clicks–Start your Tweet with a compelling offer and add a clear call-to-action with a website link. Avoid using #hashtags or @usernames that may distract followers from clicking on the link. What can we link users to our site for besides programs/events that would benefit them? New materials with low holds? Hmmm.