Sorry I’ve been a little post-happy, but this is another good one I think.
- Produce great, relevant content by being data driven about what your audience wants: Track your audience across platforms and figure out what drives them and systematically produce good content. A good test for good content is stuff you might read for yourself, even if you didn’t work for a brand. If your Facebook content is a coupon in disguise, pay for it.
- Build content across Twitter: We at PeerIndex believe that Twitter is the best place to systematically work out what content and which influencers are relevant to your brand. Twitter is also a fantastic place to build audiences. For signal detection, Twitter rocks. Identify trends and build across Twitter, transferring what works to Facebook if you need to extend your reach beyond Facebook.
- Use Facebook’s paid platform: Facebook’s paid platform is pretty rock solid. Ads on Facebook appear to work pretty well, especially if they are tied back to good content. (Twitter’s Ads also perform extremely well.)